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The best way to approach hotels like Proper Hotels or Fairmont Miramar is to prepare a professional media kit that highlights your audience demographics, engagement rates, and previous successful partnerships. Reach out via the hotel’s marketing department or official press email address.
Hotels generally look for high-quality lifestyle content that showcases their unique selling points, such as luxury room amenities, on-site dining, spa services, or the property's proximity to the Santa Monica beach and pier.
While reach is important, many boutique and luxury hotels prioritize high-quality aesthetic content and audience relevance over raw follower counts. Micro-influencers with highly engaged, niche travel audiences are often very attractive to premium properties.