5 live collabsHotels, brands and tour operators across Santa Monica — every brand running a creator program right now.
If you are looking to level up your coastal content, Santa Monica is a goldmine for high-end hospitality and active lifestyle partnerships. You’re mainly looking at luxury stays and experience-based brands here, which means the deliverables are usually centered around high-quality aesthetic video and atmospheric photography.
Brands like Fairmont Miramar and Proper Hotels are constantly looking for creators who can capture the upscale California lifestyle. If you prefer getting out and moving, Unlimited Biking offers great opportunities for travel vloggers who can feature their coastal routes. Compensation in this market leans heavily toward hosted stays and comped tours, though paid partnerships are common for creators with strong engagement in the travel or luxury lifestyle niches.
Creators who excel at luxury travel, lifestyle, and aesthetic videography tend to land the most partnerships here due to the high density of premium hospitality brands.
Expect a mix. High-end hotels often offer room nights and amenities as base compensation, while established brands may offer flat fees for specific social media deliverables.
Not necessarily. Many brands in Santa Monica prioritize high-quality content and an audience that aligns with their target demographic over raw follower count.
Include a portfolio link that showcases your ability to capture light, movement, and a premium travel vibe. Brands here care about how their property looks through your lens.
Absolutely. It's common to stack a hotel stay with an experience partner like Unlimited Biking to create a comprehensive multi-brand campaign for your followers.