12 live collabsTour operators, brands and hotels across San Francisco — every brand running a creator program right now.
San Francisco is a goldmine for creators who can lean into iconic West Coast aesthetics. Right now, there are 13 active programs looking for content that highlights everything from luxury stays at Proper Hotels and Four Seasons to high-energy group experiences with Dylan’s Tours and Gocar Tours. Whether your niche is high-end travel or adventure-focused city exploration, these brands are actively looking for fresh eyes on their offerings.
Most collabs here involve experiences or stay-based trades, so they work best for creators who know how to produce high-quality, authentic reels or localized guides. Because these brands—like Blue & Gold Fleet or AmazingCo—cater to both tourists and locals, your content needs to be polished enough for a portfolio but engaging enough to drive actual bookings. Check out the current opportunities and don't be afraid to pitch a specific angle on how you'll feature their unique experience.
Yes, many of the tour operators and experience brands on this list value high engagement and niche local expertise over massive follower counts.
Most of these partnerships offer product-for-post arrangements, such as comped tours, hotel nights, or dining credits, though some brands do offer paid campaigns for creators with strong metrics.
Focus on high-production value and a clear plan for how your content will look on their social feeds. Luxury brands expect professional communication and a clear visual aesthetic.
Not necessarily, but you need to demonstrate that you have a trip planned or the ability to create high-quality content while in the city.
Quality over quantity. Pick 2-3 brands that truly align with your content style and send tailored pitches rather than mass-messaging every brand on the list.