13 live collabsTour operators, brands and hotels across San Francisco — every brand running a creator program right now.
San Francisco is a dream for content creators, especially if you focus on lifestyle, luxury travel, or urban exploration. You have 13 active opportunities ranging from iconic bay sightseeing with Blue & Gold Fleet to high-end stays at Four Seasons or Proper Hotels. Whether you are building your portfolio or looking for paid partnerships, the brands here are actively seeking creators to showcase both their on-site dining and unique travel experiences.
Tour operators like Dylan’s Tours and Gocar Tours are perfect if your content style is high-energy or requires b-roll of the city’s most famous landmarks. Compensation here is a mix of complimentary stays, hosted excursions, and affiliate-based models, making it a great place to balance trade collaborations with paid project work. Focus your pitch on how you can highlight the specific guest experience rather than just the location itself.
Not necessarily. While luxury brands like Four Seasons or Proper Hotels often look for polished aesthetics and high engagement, tour operators like Dylan’s Tours or Gocar Tours are often open to micro-influencers who provide high-quality video content for their social channels.
Start with your content plan. If you have an itinerary built around the city, pitch the tour companies first. If you are looking for a base of operations for a few days, focus on the hotel properties, but be prepared to offer more than just one static photo in exchange for a room.
Show them you understand their specific product. Don't send a generic pitch; explain how you plan to film their specific bus route or why their on-site restaurant fits your audience’s aesthetic.
It’s a mix. Expect many of the initial reach-outs to be based on trade (free tours or rooms), but once you establish a relationship or provide exceptional assets, it’s much easier to negotiate a flat fee for specific social media deliverables.
San Francisco stays busy year-round, but brands are most active in boosting content during the shoulder seasons (spring and fall) when they want to drive bookings before or after the peak summer rush.