15 live collabsTour operators, hotels and brands across New York — every brand running a creator program right now.
New York is a goldmine for creators who know how to package high-end luxury or urban adventure content. Whether you're focusing on the hotel scene with partners like Four Seasons and Loews, or you need to fill your itinerary with experiences from Circle Line Sightseeing and Madame Tussauds, there’s no shortage of inventory here. Most brands are looking for high-quality storytelling that highlights either the classic tourist experience or the 'local' hidden gems.
Expect a mix of gifting, comped stays, and paid campaigns depending on your audience size and engagement rate. Brands like June Homes are often looking for apartment-style lifestyle content, while tour operators like AmigoTours and Intrepid Travel prioritize creators who can showcase the logistical ease and fun of their excursions. If your niche is family travel or group activities, AmazingCo offers great potential for creative, at-home or outdoor content packages.
Most NYC brands prioritize high engagement rates and a track record of creating aesthetic, travel-focused content over raw follower counts. Aim for a 3-5% engagement rate to start.
It varies by brand size. Major hotel chains often offer comped stays for content, while smaller tour operators or niche activity providers are frequently open to affiliate commissions or flat-fee paid partnerships.
Not necessarily. Many brands look for creators planning upcoming trips to NYC, provided you have a clear plan for your content coverage and can prove you'll be on the ground.
At least 3-4 weeks before your trip. NYC is a high-demand market, so brands fill their marketing calendars quickly, especially during peak tourist seasons.
Absolutely. In fact, many brands prefer it because it helps build a cohesive 'NYC Guide' narrative on your profile, which provides more value to them than a single isolated post.