11 live collabsHotels, tour operators and brands across New York — every brand running a creator program right now.
New York is a competitive market, but the volume of brand activity here makes it a playground for creators who know how to pitch. You’ll find a mix of high-end luxury, like Four Seasons and Loews, alongside practical lifestyle brands like June Homes and Generator Hostels. Whether you focus on hotel reviews, city guides, or travel logistics, there is a clear path to securing stay-and-play packages here.
Most brands in this city look for creators who can showcase the experience beyond just the hotel lobby. If you are aiming for perks like free accommodation or guided experiences with companies like Unlimited Biking and New York Broadway Tours, lead with your audience engagement rather than just follower count. Compensation models range from comped stays and tickets to affiliate commissions, so choose partners that align with your typical travel style.
Not necessarily. Brands like Generator Hostels or Unlimited Biking often value high-quality content and audience alignment over sheer numbers. Focus on a strong media kit and a specific angle.
It is better to focus on one brand per trip to avoid conflicts of interest. Check each program's requirements, as some may have exclusivity clauses during your stay.
Most expect a combination of Instagram Reels or TikToks, high-res photos for their social channels, and sometimes a dedicated blog post or Story sequence with trackable links.
Expect a mix. Many hospitality brands lead with 'comped' experiences, but if you have a track record of driving bookings, you can definitely negotiate a fee for content creation.
Ideally 4 to 6 weeks. New York calendars fill up quickly, especially with the tour operators and seasonal hotel demand.