60 brands
60 opportunities
Tour operators are genuinely one of the easiest collaboration entry points if you create travel content — they need creators way more than creators need them. The 15 operators on CollabsMap range from niche specialists like Secret Food Tours and Cookly (food tourism) to massive players like JTB and Exodus, and they're actively looking for creators who can pack an audience into their tours. The catch? They're selective about who they work with, but not in the typical brand way — they care about your actual audience size and engagement in their specific region or niche, not your follower count alone.
Compensation structures vary, but expect one of three models: fully comped tours in exchange for content (most common with mid-size operators like Banff Tours Inc or Circle Line Sightseeing), commission-based affiliate programs where you earn per booking you drive, or hybrid deals combining a discounted rate plus commission. Some operators like Exodus and EF Ultimate Break will negotiate all-inclusive trips if you're bringing serious audience numbers. The reality is that food tour operators (Secret Food Tours, Delicious Dish Tours, Cookly) tend to be more generous with comped experiences than general sightseeing companies because the content directly sells tours — a creator posting from inside a kitchen in Naples is basically their marketing team.
Your best shot: be specific about your audience location and travel style when applying. If you have 50k followers interested in adventure travel in Southeast Asia, Andaman Surprise or Discover Sumatra will probably move fast on a proposal. If you're a food content creator with decent engagement (even 20-30k followers), Secret Food Tours and similar operators will take you seriously. Include metrics on your audience's travel frequency and spending power — tour operators care less about vanity metrics and more about whether your people actually book trips.
JTB Corp is a comprehensive travel and cultural exchange company with over 110 y
Secret Food Tours is the world's biggest and best-rated food tour company, run b
Mayatrips is maya Trips is a travel company that curates and organizes trips and
Portoscuba is porto Scuba offers a variety of boat and scuba diving tours, as we
Budget Georgia is a tour operator offering a wide range of day tours, multi-day
YKExplore is a globally recognized travel brand offering unforgettable travel ex
Onthefront is on the Front Tours specializes in historical and battlefield tours
Franklandislands Com is frankland Islands Reef Cruises offers all-inclusive day
Sacredowltours Com is sacred Owl Tours is an Australian tour operator specializi
Shotoverjet is shotover Jet is known as the World's Most Exciting Jet Boat Ride,
Banfftours is discover Banff Tours, operational since 1999, offers premier small
Firstclasschartertours is first Class Charter Tours is a private tour company ba
Sailinrio is sAIL IN RIO offers various boat trips and private charters around R
Niagaraparks is niagara Parks oversees a variety of attractions including stunni
Liverpoolcitysights is liverpool City Sights operates as Liverpool Hover's leadi
Andamansurprise is andaman Surprise is a local and sustainable tour operator off
Athenscitysegwaytours is athens City Segway Tours offers guided Segway tours in
Varanasiguru is varanasi Guru is a travel company that curates unforgettable tou
Explore Rhodes is a top-rated e-bike tour company in Rhodes, Greece. They offer
Gocartours is goCar Tours offers unique self-guided city tours in various destin
Legendtravelgroup is legend Travel Group is a travel company with over 15 years
Kiwiexperience is kiwi Experience offers an adventurous way to travel New Zealan
Kodasail is koda Sail offers unforgettable sailing tours and adventures across t
Zigzagwhitsundays Com is zigZag Whitsundays is a tour operator offering express,
Collaboration opportunities at Exodus
Americanghostwalks is american Ghost Walks offers award-winning ghost tours acro
Jankaresort is jänkä Resort offers luxury accommodation in Lapland, specifically
Circleline is circle Line Sightseeing Cruises is a long-standing tour operator o
Discover Sumatra is a tour operator specializing in crafting tailor-made trips t
Asianoasis is asian Oasis specializes in sustainable travel, offering unique exp
Rollingrome is rolling Rome is a tour operator offering various guided experienc
Splitdyboat is Hong Kong's leading outdoor guided tour operator, specializing in
Longneckmanor is longneck Manor is a unique property in Fredericksburg, Texas, o
Scenicsedona is the City of Sedona is a renowned travel destination in Arizona,
Spiritofcairns Com is spirit of Cairns offers dinner cruises, providing guests w
Peterpans is a reputable travel brand with over 20 years of experience, speciali
Takewalks is walks and Devour Tours offers guided travel experiences focused on
Efultimatebreak is eF Ultimate Break is a tour operator specializing in organize
Secretfoodtours is secret Food Tours offers guided culinary experiences in over
Splitboatparty is boat Party Split organizes lively boat parties, offering guest
TakeMeTour connects travelers with locals for authentic, ethical, and sustainabl
Tuktukrental.com is a social business that facilitates self-drive tuktuk adventu
Ultra X organizes fun, friendly, and accessible multi-stage ultra-marathons and
Sailing Whitsundays is a travel company that offers a variety of adventure and s
MaxTour offers unforgettable small group tours from Las Vegas, specializing in e
Bamba Travel is a travel company specializing in unique and authentic travel adv
Urban Adventures offers unique day tours designed to provide travelers with auth
Memento Park is a unique thematic museum and attraction in Budapest, focusing on
Secret Paradise offers award-winning guided tours in the Maldives focusing on su
Tatra Escapes specializes in tailor-made adventure and authentic holidays in Slo
Send them your media kit with audience breakdown by location (this matters way more than total followers), engagement rates, and examples of travel content you've created. Include 2-3 links to your best posts that show your audience actually travels or books experiences. Mention specific regions you travel to — operators like JTB or Bamba Travel care about whether you actually have an audience in Japan or Peru. If you have previous brand collabs or affiliate partnership experience, lead with that.
Less competitive than you'd think, honestly. The 15 programs listed here aren't flooded with applicants like hotel or airline partnerships. Most tour operators are small to mid-size and they're actively recruiting creators. The barrier is having an engaged audience in the right geographic location, not being mega-famous. Niche creators do better here — a travel creator with 15k followers focused on Southeast Asia has a better shot with Andaman Surprise than someone with 200k generalist followers.
Expect to deliver 8-15 pieces of content across Instagram (Reels + feed posts), Stories, and sometimes TikTok. Some operators ask for a blog post or longer-form piece too. The exact number depends on whether they comped the full trip or partially. Food tour operators like Cookly and Secret Food Tours usually want more content because the content IS the product they're selling. General sightseeing tours (like Athens City Segway Tours or Circle Line Sightseeing) are often more relaxed — they just want proof you showed up and had fun. Always clarify usage rights and posting timeline before you commit.
No. A creator with 20k highly engaged followers in a specific region will outcompete someone with 200k scattered followers. Food tour operators especially will work with smaller creators because the audience intent is high. Mega-operators like Exodus and EF Ultimate Break care more about follower count, but smaller regional players like Discover Sumatra or Banff Tours Inc prioritize audience relevance over numbers. Engagement rate and audience location matter more than raw follower count.
Negotiate. Most tour operators have flexible programs because they're not enterprise-level brands with locked-in contracts. If you're comping a $2,000 trip, they want to make sure you'll actually promote it. Ask about: extending your posting timeline if you need it, commission rates if it's affiliate-based, usage rights (can they use your content in their ads?), and whether they'll cover specific expenses like flights or just the tour itself. Smaller operators are more flexible than big chains.
