Frequently asked questions

How do I approach Manhattan hotels for collaborations?

Start by identifying hotels that align with your personal brand aesthetic. Prepare a professional media kit highlighting your audience demographics, engagement rates, and previous successful partnerships. Send a personalized pitch to the property’s marketing or PR department outlining the specific value you can provide in exchange for a stay.

What kind of content do NYC hotels look for in creators?

Hotels generally look for high-quality visual content, including professional photography, cinematic reels, and authentic reviews. They prioritize creators who can authentically showcase their amenities, room design, and the local neighborhood experience to a highly engaged audience.

Are small boutique hotels good for influencer partnerships?

Yes. Boutique hotels like Sohotel or The Muse New York often prioritize niche, high-engagement creators over those with massive but generic followings. Smaller properties often have more flexibility to offer personalized collaboration terms and unique on-site experiences.