4 live collabsHotels and resorts across Manhattan — every brand running a creator program right now.
Manhattan is a goldmine for creators who want to build a portfolio centered around high-end lifestyle, travel, and urban aesthetics. The brand opportunities here lean heavily into hospitality, meaning your pitch should focus on high-quality content that elevates a hotel's brand image. Brands like The Muse New York and Sohotel are frequently looking for creators to capture the quintessential NYC stay, often offering room stays and dining perks in exchange for reels or carousel posts.
Beyond just hotels, platforms like backstage.com provide unique angles for creators who also double as performers or industry professionals. Most deals in this city operate on a trade-for-stay basis, but there is significant room for negotiation if you can demonstrate a strong local audience or specific engagement in the travel space. Aim to bundle your content to secure additional paid components whenever possible.
Many Manhattan hotels start with trade-based offers like complimentary room nights. However, if your engagement metrics are strong, you can often negotiate a flat fee for specific deliverables like a dedicated Reel.
Not necessarily. While local creators have an edge for quick-turnaround content, many brands are happy to work with visiting creators if your audience aligns with their target traveler demographic.
High-aesthetic room tours, 'get ready with me' morning routines with a view, and neighborhood guides that position the hotel as the ideal home base usually perform best.
For hotel collaborations, it is best to pitch at least 3–4 weeks before your intended travel dates to ensure availability and give the marketing team time to review your kit.
Focus on the value you bring to them. Mention your average reach in NYC, include a link to a previous travel-related campaign, and briefly outline how you plan to highlight their property's unique design or amenities.