4 live collabsHotels and resorts across Manhattan — every brand running a creator program right now.
Manhattan is the ultimate proving ground for travel creators. If you can build a portfolio here, you can work anywhere. Right now, the scene is dominated by boutique hotels and production-focused platforms looking for high-quality lifestyle content that captures the city’s specific energy without the generic tourist filter.
Most active brands here prefer creators who can handle both polished aesthetic shots and engaging social storytelling. Expect a mix of comped stays at properties like The Muse New York or Sohotel and potential project-based work with platforms like Backstage. This is the spot to secure steady hotel partnerships while you're in town for fashion, media, or tech events.
Most properties prioritize high-quality UGC for their social channels, specifically room tours, aesthetic lifestyle shots, and authentic captures of the hotel’s amenities like rooftop bars or lobbies.
While not strictly required, having a portfolio that shows you understand professional lighting and NYC-specific trends makes you a much more attractive candidate for brands like Now Now.
Most hotel collabs in NYC require a 2 to 3-night stay to give you enough time to capture the property, the surrounding neighborhood, and the overall guest experience.
It varies. Many hotel programs operate on a trade-for-stay basis, but there is definitely room to negotiate paid deliverables if you have a highly engaged audience or a proven track record of driving bookings.
Pitch at least 4 to 6 weeks before your trip. Manhattan hotels book up fast, and they prefer to lock in content creators well in advance of their peak occupancy periods.