When reaching out, focus on providing a clear media kit, your audience demographics, and a specific content plan that highlights how your coverage will benefit the tour operator's brand awareness.
Many major operators in San Diego work with creators on a case-by-case basis. It is recommended to contact their marketing or partnerships department directly to inquire about current collaboration opportunities.
Short-form video content (Reels or TikToks) that emphasizes the 'experience'—such as the unique perspective of a GoCar tour or the scenic views from a Seaforth Boat Rental—tends to generate the highest engagement.