Focus on creating a professional media kit that highlights your audience demographics, engagement rates, and previous travel content. Reach out directly to the hotel's marketing or communications department with a tailored pitch explaining how your content aligns with their brand identity.
Hotels generally look for high-quality photography and video content that showcases their guest rooms, on-site dining, and unique amenities. Content that captures the 'guest experience'—such as pool scenes, interior design details, and local exploration—tends to be highly valued.
Many independent and boutique brands like Orli La Jolla or the Grande Colonial Hotel La Jolla handle collaborations on a case-by-case basis. Larger groups, such as Margaritaville Hotels and Evans Hotels, may have more structured marketing programs or dedicated teams to manage influencer partnerships.