
Bavaria's hidden gem — beyond the clichés
Memmingen is a medieval town in Bavaria's Swabia/Allgäu region, home to one of Bavaria's most beautiful historic old towns. Its tourism board runs the Germany Creator Program, hosting travel creators to discover an authentic hidden gem beyond the mainstream — a walkable old town, local cafés and living history, and an easy gateway to Bavaria via Memmingen Airport's 60+ European routes.