Tourism board collabs for travel creators
40 live collabsAll the tourism boards running a creator program right now — browse, filter and apply.
Tourism board collaborations for creators
If you’re looking to trade content for travel, tourism boards are your bread and butter. Unlike one-off hotel posts, these partnerships are usually structured as long-term campaigns where you’re treated like a press partner. You’ll find everything from fully covered press trips in places like Hiroshima or Levi to paid social media campaigns where boards like Destination Canada are looking for specific storytelling rather than just pretty photos. Compensation ranges from all-expenses-paid trips to flat-fee contracts depending on your audience size and how much creative control they grant you.
Don’t assume you need millions of followers to land these. Boards like Explore La Crosse or Discoverkalamazoo are often more interested in high-quality storytelling and local expertise than pure follower counts. If you’re a videographer, a budget travel expert, or a niche outdoor adventurer, you’re in a great spot. The key is showing them you understand their specific goals—whether it’s boosting shoulder-season traffic or highlighting a specific region like the Golden Isles or Da Nang—rather than sending a generic media kit.
Frequently asked questions
Do I need a massive following to work with boards like Bahamas or Germany?
Not necessarily. While big names seek high reach, many regional boards prioritize engagement and high-quality content that they can repurpose on their own channels.
What is the typical compensation structure for these collaborations?
It varies. Expect a mix of 'media rate' (covered flights/hotels), flat-fee stipends for content creation, and sometimes affiliate commissions for booking referrals.
How do I make my application stand out to a tourism board?
Pitch a specific story idea or angle. Instead of saying you want to visit, explain how your content will solve a problem for them, like showcasing the area's off-season hidden gems.
What kind of deliverables do boards usually ask for?
They typically want a set number of Reels or TikToks, a dedicated blog post with SEO keywords, and high-res image rights for their own marketing materials.
Are these programs seasonal or year-round?
Most are highly seasonal. Boards like Banff or Levi often open creator programs right before their peak season, so timing your pitch to align with their planning cycle is crucial.