12 brands
12 opportunities
Tourism boards are actually some of the most straightforward brand partners to work with—they have budget, they need content, and they're genuinely interested in creators who can drive awareness to their destinations. Unlike consumer brands, they're not obsessing over engagement rates; they care about reach and whether you can authentically represent their region. Boards like Visit Scotland, Sydney Tourism, and Tasmania Tourism run active creator programs because travel content performs well and drives real tourism dollars.
Compensation varies depending on your following and what they need. Most tourism boards offer two models: they either cover your trip costs (flights, accommodation, activities) in exchange for a set number of posts and stories, or they pay you a flat fee plus expenses. You might see anywhere from a free 3-5 day trip for creators with 50K-150K followers, to $2K-$8K paid partnerships for those with larger audiences or proven tourism content track records. Some boards like Visit Albuquerque and Goldenisles occasionally do ambassador programs where you commit to multiple trips over a season for retainer-style payments.
The best fit is travel creators, lifestyle creators with a strong travel component, and niche travel creators (adventure, luxury, food-focused, family travel). If your content leans heavily into a destination or you've built an audience around exploring specific regions, you're exactly who they're looking for. The application process is refreshingly low-friction—boards want to see your previous travel content, your audience demographics, and a simple pitch on why their destination matters to you. Being specific about what you'd create (not just "I'll post about it") makes a huge difference.
Destinationontario is destination Ontario is a provincial agency dedicated to in
Newcaledonia is new Caledonia Tourism is the official tourism board responsible
Visitalbuquerque is visit Albuquerque is the official destination marketing orga
Visitspokane is visit Spokane is the official destination marketing organization
Simplyhired is mANA Cruises provides private and shared day charters from Ko Oli
Vatc is the Virginia Tourism Corporation (VTC) is Virginia's Domestic Marketing
Tourism Tasmania is the Tasmanian Government’s tourism marketing agency, respons
Jungfrauregion is the Jungfrau Region is a renowned Swiss destination featuring
Visitbatonrouge is visit Baton Rouge is the official destination marketing organ
Goldenisles is the Golden Isles is a captivating coastal destination in Georgia,
VisitScotland is Scotland's National Tourism Organisation, responsible for marke
VisitNSW is the official tourism organization for New South Wales, Australia, de
Less competitive than you'd think. Tourism boards have regional budgets and they're genuinely looking to work with creators across follower ranges. Micro-creators (10K-50K) absolutely get accepted, especially if you have strong engagement and your audience overlaps with their target visitor demographic. Boards like Baton Rouge Tourism and Visit Spokane regularly partner with creators well below 100K followers. The key is showing them you have an engaged audience and a genuine reason to visit their destination—not just that you'll go anywhere for free content.
Lead with your best travel content and be specific about what you'd create for them. Don't just say "I'd love to visit your destination"—show them 2-3 specific content ideas tied to what makes that region unique. Include your audience demographics, previous brand partnerships (especially tourism-related), and your engagement rates. A simple one-page pitch with links to your best work beats a long email every time. Boards review hundreds of applications, so make it easy to understand why you're a fit in under 30 seconds.
Standard packages usually include 4-8 Instagram posts, 10-15 stories, and maybe 1-2 Reels across a 2-4 week posting window. Some boards ask for a blog post or longer-form content on YouTube/TikTok if you have those audiences. They're pretty reasonable about timelines—you typically have 30-60 days to post after your trip concludes. The more selective boards (like Jungfrau Tourism or Sydney Tourism) might ask for exclusivity clauses, meaning you can't promote competing destinations during the campaign. Always clarify deliverables in writing before you commit.
Application-to-decision usually takes 2-4 weeks depending on the board's size. Smaller regional boards move faster than major ones like Visit Scotland. Once approved, you're typically looking at planning a trip within 2-6 months out—they schedule around seasons and their tourism calendar. Some boards work with you to pick dates that work for both sides; others have fixed windows. Budget for a 1-2 month lead time between approval and travel if you need to prepare content calendars and coordinate other work.
A media kit helps but isn't required—a strong portfolio of your travel content is honestly more valuable to them. If you don't have brand collaborations yet, that's fine. Tourism boards care more about authentic travel content and audience quality than your PR experience. What matters is showing them examples of your best posts, your engagement, and honest audience demographics. If you're just starting out, focus on demonstrating strong engagement rates and a clear niche rather than a polished media kit.
