21 live collabsBrands, hotels and tour operators across Germany — every brand running a creator program right now.
Germany is a goldmine if you’re into travel, lifestyle, or family-focused content. Right now, there are 21 active opportunities across 17 cities, ranging from major theme parks like Allgäu Skyline Park and Bavaria Filmstadt to city-central stays at A&O Hostels and Generator. These brands aren't just looking for generic posts; they want creators who can show off the actual experience, whether that’s a high-adrenaline day in the Eifelpark or a convenient urban base for a Berlin vlog.
Most of these partnerships lean toward trade collabs, meaning you’re often pitching for free entry, accommodation, or discounted stays in exchange for high-quality reels or stories. Since many of these brands operate on a local or regional level, they value authenticity and clear engagement over massive follower counts. If you’re planning a trip through Bavaria or a city-hop to Berlin, it's worth layering these into your itinerary to offset your travel costs and get some solid portfolio pieces.
Not necessarily. While some brands prefer local German creators for specific campaigns, many are open to international travel influencers who have a solid plan and can prove their audience is interested in the region.
In this market, expect a mix. The theme parks and hostels often lead with trade-for-content (entry/stay in exchange for coverage), but if you have high engagement stats, you can definitely negotiate for a flat fee or sponsored post.
They’re moving away from static photos. Brands like Generator or Tripsdrill are prioritizing Reels and TikTok-style content that shows the ‘behind-the-scenes’ vibe of their properties and attractions.
If you are targeting a German audience, yes, speaking the language is a huge advantage. However, if your content reaches a broader international or European audience, English-language creators are still very relevant to these brands.
Don't just send a generic DM. Pitch with a specific itinerary—let them know exactly when you’ll be in town and what specific value (like a series of 3 reels or a featured blog post) you’re bringing to their table.