3 live collabsTour operators, dmos and brands across Indianapolis — every brand running a creator program right now.
If you are planning a trip to the Midwest, Indianapolis offers a surprisingly high density of creator-friendly brands. You aren't just looking at generic tourism spots here; you can secure professional partnerships with organizations like Indianapolis Tourism that are actively seeking content to showcase the city's hidden gems. Whether you focus on family travel or outdoor adventure, the local marketing teams are accessible and accustomed to working with influencers.
Expect a mix of compensation models ranging from complimentary experiences to paid campaigns. The Indianapolis Zoo and Goape are frequent collaborators for creators who can produce high-quality reel content or travel guides. Pitching here is straightforward—the market is less saturated than major coastal hubs, making it a great place to build your portfolio and secure your first few brand deals in the region.
Yes. Most local brands in Indianapolis prioritize engagement rates and niche fit over massive follower counts, making it a friendly market for creators with smaller but active audiences.
Most partners are looking for high-quality short-form video content (Reels/TikToks) that highlights specific visitor experiences, such as a guided tour or a day at the zoo.
It is best to reach out at least 3–4 weeks before your trip. This gives the marketing teams enough time to review your kit and coordinate any necessary comp passes.
Not necessarily. DMOs often value high-quality storytelling and professional photography that they can use on their own social channels, regardless of your reach.
It depends on the scope. Experiences like Goape often offer complimentary access in exchange for content, while campaigns with larger boards may involve a flat fee.