When reaching out, focus on providing value by explaining how your audience demographic aligns with the operator's target customer. Include your media kit, engagement rates, and a clear proposal outlining the specific content or exposure you intend to provide.
London has a diverse landscape of tour operators, including food-centric companies like Eating Europe and Sherpa Food Tours, as well as activity-based providers like Unlimited Biking. These companies often seek content creators who can highlight the experiential and local aspects of their tours.
Your proposal should include a brief introduction of your brand, links to your most successful travel content, demographic data about your audience, and a specific plan for how you will promote their tours—such as through blog posts, Instagram Reels, or YouTube features.