Travel collabs in London
13 live collabsTour operators, brands and hotels across London — every brand running a creator program right now.
Creator collaborations in London
If you’re heading to the UK, London is an easy place to stack your itinerary with paid work or complimentary experiences. The current lineup here is dominated by high-end food and walking tours, making it a goldmine if your content focuses on gastronomy or local hidden gems. Brands like Eating Europe, Bites Tours, and Sherpa Food Tours are actively looking for creators who can showcase their culinary experiences through engaging reels and guides.
Beyond food, you’ll find opportunities with unique accommodation providers like Generator Hostels and boutique partners, as well as activity-focused companies like Unlimited Biking. Most brands here prefer creators with a strong local focus or those who can demonstrate a genuine interest in storytelling over just surface-level travel aesthetics. Expect a mix of gifted experiences for smaller accounts and flat-fee partnerships for creators who can deliver high-converting travel content.
Frequently asked questions
What is the typical compensation structure for London-based collabs?
It depends on your reach. Newer creators often start with gifted tours or hotel stays, while established creators focusing on travel guides or food content can typically secure flat-fee payments for integrated video posts.
Should I apply if my audience isn't primarily based in the UK?
Yes, provided your content style is high-quality. London brands are heavily interested in 'aspirational travel'—content that inspires future visitors to book their tours or rooms.
How far in advance should I reach out to these brands?
Aim for 3–6 weeks before your trip. London is a high-demand market, and calendars for tour operators and hotels fill up fast during the peak tourist seasons.
Do I need to live in London to work with these brands?
Not at all. While local creators are preferred for long-term ambassadorships, these specific opportunities are perfect for visiting creators looking to subsidize their travel costs.
What content format do London brands want to see in my pitch?
They want to see proof of concept. Include links to past reels or long-form guides where you’ve successfully showcased a similar experience, rather than just showing off your follower count.