Hotel collabs in Madrid

Start by creating a professional media kit that highlights your audience demographics and previous collaboration examples. When reaching out to groups like Minor Hotels or Generator Hostels, ensure your pitch clearly explains how your content aligns with their brand identity and target guest profile.

Hotels generally look for content that showcases their unique selling points, such as room aesthetics, on-site dining experiences, and proximity to Madrid landmarks. High-quality imagery, short-form video content (Reels/TikToks), and authentic storytelling are currently in high demand.

While follower count is one metric, many hotels prioritize engagement rates and the quality of your niche content. Micro-influencers with highly engaged, local audiences are often just as valuable to hotel brands as macro-influencers.