6 live collabsTour operators, hotels and brands across Madrid — every brand running a creator program right now.
Madrid is a goldmine for creators who can capture high-end lifestyle shots and authentic culinary experiences. You’ll find a strong concentration of local tour operators like Eating Europe and Food Lover Tour looking for content that highlights their walking food tours and wine tastings. If your niche is luxury or urban travel, Minor Hotels and Generator Hostels are active here, offering potential room stays and collaborative hotel features.
Beyond stays and tours, travel tech is a major player in this market. Brands like ByteTravel are looking for partners to promote eSIMs and travel insurance, which are easy integrations for any itinerary-based post. Compensation in Madrid varies from complimentary experiences to paid campaigns depending on your engagement rate and niche focus. Pitching here works best when you can show them you have an audience actively planning a trip to Spain.
It's a mix. Tour operators and hotels often start with gifted experiences to build a relationship, but they regularly transition to paid campaigns for creators who can provide high-quality UGC or specific campaign deliverables.
Focus on the 'why' behind the experience. Brands like AmigoTours and Carpe Diem want to see how your specific visual style makes their tours look like an essential part of a traveler's Madrid itinerary.
Not necessarily, but these brands prefer creators who are either currently in the city or have a verified trip coming up. If you aren't there yet, include your travel dates in your pitch to show you have a clear plan.
Absolutely. You can easily bundle a stay at a property like Generator Hostels with a food tour from Food Lover Tour to create a comprehensive '3 Days in Madrid' content series.
Yes. Most of these brands value high-quality storytelling over massive follower counts. If you have a highly engaged audience interested in European travel, your pitch is likely to be taken seriously.