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When reaching out to hotels, prepare a professional media kit that outlines your audience demographics, engagement rates, and previous successful collaborations. Always include a clear proposal detailing how your content will benefit their specific marketing goals.
While follower count matters, many boutique and lifestyle hotels in Berlin prioritize high-quality aesthetic content and niche audience engagement over massive reach. Micro-influencers with highly active, travel-focused communities are often very attractive to hospitality brands.
Most hotels look for a mix of deliverables, including Instagram Reels or TikToks showcasing the property amenities, high-resolution lifestyle photography for their social feeds, and authentic blog reviews or travel guides highlighting their on-site dining and services.