Travel collabs in South Korea
6 live collabsHotels, tour operators and brands across South Korea — every brand running a creator program right now.
CassiaHotel · Sokcho · always open
1open collabHommHotel · Sokcho · always open
1open collabUnder30experiencesTour operator · always open
1open collab
Creator collaborations in South Korea
South Korea is shifting away from traditional agency-led marketing and leaning into direct creator partnerships. Right now, there is a strong appetite for lifestyle-focused content that highlights high-end hospitality and authentic local experiences. You’ll find active opportunities ranging from luxury hotel stays with brands like Cassia and Homm to niche guided tour partnerships with operators like Goodmate Travel and Under30experiences.
Most brands here are looking for high-quality vertical video content for Reels or TikTok, rather than static blog posts. When pitching, emphasize your engagement rate and previous work with hospitality brands. Keep in mind that while some partnerships are paid, many local tourism boards like the Hapcheon Tourism Council prioritize hosted experiences and press trips, so clarify the compensation structure early in your outreach.
Frequently asked questions
Are these collaborations paid or hosted-only?
It varies by brand. Hotels like Cassia or Homm often offer hosted stays in exchange for content, while tour operators sometimes have paid affiliate or flat-fee campaigns. Always clarify the budget during your initial outreach.
Do I need to be based in Korea to apply?
Not necessarily. Many brands want to reach an international audience, but they need to see that you have a confirmed trip booked. If you’re already traveling to South Korea, lead with your exact dates in your pitch.
What kind of content are Korean brands looking for right now?
Short-form video is king. Brands are moving away from polished, over-produced imagery in favor of authentic, 'day-in-the-life' style content that feels native to TikTok or Instagram Reels.
How should I approach a tourism board like Hapcheon?
Tourism boards value reach and educational value. Focus your pitch on how you will highlight specific, lesser-known spots in the region that aren't already saturated on social media.
Will I have to pay for my own flights?
Almost always, yes. Unless you have a massive audience and are negotiating a major campaign, expect to cover your own travel costs to Korea, using these collaborations to offset your on-ground accommodation and activity expenses.