Travel collabs in South Korea
3 live collabsTour operators and brands across South Korea — every brand running a creator program right now.
Creator collaborations in South Korea
South Korea is currently prioritizing authentic, hyper-local storytelling over polished, high-production studio content. Right now, you’ll mostly find collaboration opportunities with tour operators like Goodmate Travel and Under30experiences, who are looking for creators to document group experiences and hidden gems across 12 different cities. The Hapcheon Tourism Council is also active, typically looking for influencers who can showcase regional culture beyond the usual Seoul tourist track.
Compensation in this market is a mix of all-expenses-paid press trips and tiered affiliate structures. If you’re building a portfolio in the travel space, these campaigns are excellent for securing high-quality b-roll and establishing direct relationships with regional tourism boards. Expect programs to move fast—the best spots are usually filled by creators who can provide a clear breakdown of their audience demographics in the K-culture or travel niche.
Frequently asked questions
Are these collaborations paid or exchange-based?
It varies by brand. Most tour operators offer all-expenses-paid trips in exchange for deliverables, while tourism boards occasionally provide stipends for specific social media campaigns. Check each listing for compensation details.
Do I need a large following to apply?
Not necessarily. Brands like Goodmate and local tourism councils often prioritize high engagement and quality storytelling over pure follower counts. Niche creators often perform better here.
What kind of deliverables do these brands usually ask for?
Most expect a combination of vertical short-form video (Reels or TikToks) and a featured photo carousel. Some partnerships also require a blog post or a mention in a broader travel guide.
How long does the approval process take?
Since these are regional and operator-led, expect a 2-week lead time. We recommend applying at least 4-6 weeks before your planned departure date to ensure travel logistics are handled.
Will these brands help with visa or flight logistics?
Usually, the brands cover the in-country costs (tours, accommodation, and food) once you arrive. You are generally responsible for your own international airfare unless the specific campaign listing states otherwise.