3 live collabsBrands, hotels and tour operators across Tulum — every brand running a creator program right now.
Tulum remains a heavy hitter for lifestyle and travel creators because the aesthetic here basically does the work for you. Brands are actively hunting for high-quality visual storytelling that captures that specific jungle-meets-beach vibe. Whether you are looking for luxury hotel stays, guided excursions, or high-end villa promotion, the commercial appetite here is high for creators who can prove their audience actually converts.
Right now, we are seeing a mix of gifted stays and performance-based commission structures. If you are aiming for Hyatt Inclusive Collection, expect a focus on polished, high-production reels. For local experiences like Living Dreams Mexico or property-focused brands like Agavevillas, they prioritize creators who can authentically integrate the service into their day-to-day travel itinerary. Pitch your best storytelling angles now while these programs are still scaling.
Not necessarily. Brands like Agavevillas often prioritize engagement and content quality over raw follower count. If your aesthetic matches their property, you have a solid shot.
It depends on the partner. Hyatt generally looks for larger reach, often involving paid partnerships, while boutique tour operators may start with gifted experiences in exchange for social coverage.
Short-form video is king. Brands in Tulum want vertical reels that showcase the experience, the transition into the location, and the final 'wow' factor of the room or tour.
Aim for 4 to 6 weeks before your trip. Tulum is a high-demand destination, and calendars fill up fast for both creators and the properties themselves.
Yes. Keep your pitch brief, link directly to your best-performing travel content, and attach a simple media kit that highlights your audience demographics.