2 live collabsBrands, hotels and tour operators across Tulum — every brand running a creator program right now.
Tulum remains a heavy hitter for high-end travel content, but the real value here lies in building relationships with brands that actually invest in creator partnerships. You aren't just looking for freebies; you’re looking for long-term collaborations with properties that want professional, polished lifestyle content.
Right now, we are seeing a mix of luxury villa rentals like Agavevillas, established hotel names such as Hyatt Inclusive Collection, and experiential tours from companies like Living Dreams Mexico. Compensation models range from comped stays and excursions to paid content packages, depending on your engagement rate and niche focus. If your portfolio leans toward aesthetics, wellness, or high-end travel, this is a prime location to start pitching.
Focus on the specific value you bring to their property. Don't just ask for a free room; pitch a concrete content package, such as a high-quality reel for their social channels or a set of professional photos they can use for their marketing materials.
Not necessarily. Smaller tour operators like Living Dreams Mexico often prioritize creators with highly engaged, niche-specific audiences over those with just a high follower count. If your content matches their tour style, your chances are good.
It is a mix. Luxury villas and hotels often start with a hosted stay (barter) to test the quality of your content, but many are open to paid rates if you can prove your content drives direct bookings or traffic.
Highlight your ability to capture 'lifestyle' content. These brands want to show their villas as an aspirational experience, so show them examples of your previous work that features interior design, morning routines, or balcony views.
Reach out at least 4-6 weeks before your trip. Tulum experiences high seasonality, and these brands prioritize creators who plan ahead and can commit to specific content delivery dates.