3 live collabsHotels across Cabo San Lucas — every brand running a creator program right now.
Cabo is a goldmine for creators who focus on luxury lifestyle, spa retreats, and high-end coastal aesthetics. Most brands here are looking for high-quality video content that highlights property amenities and the specific experience of staying at an all-inclusive resort. If you have a knack for polished, aspirational travel footage, this is where you can secure high-value partnerships.
Big names like Hyatt Inclusive Collection, Marriott Vacations, and RIU Hotels & Resorts have a constant need for content to keep their portfolios looking fresh. Expect a mix of comped stays and paid campaigns, especially if you can demonstrate a strong, engaged following interested in luxury vacations. Pitching here works best when you lean into the ‘effortless vacation’ angle rather than raw, budget-travel aesthetics.
Resorts in Cabo prioritize creators with a clean, high-end visual style. They want content that makes their property look like the ultimate vacation destination for couples or upscale families.
It is a mix. While many entry-level partnerships start with a comped stay in exchange for social coverage, established creators with proven ROI can certainly negotiate paid flat fees for content usage rights.
Aim for the shoulder seasons—late spring or early fall. Resorts have more inventory available to host creators during these times and are more eager to push marketing campaigns to fill rooms.
Not necessarily. While high follower counts help, these brands are increasingly looking for 'micro-influencers' with high engagement rates and professional-grade editing skills.
Focus on the value you bring to them. Don’t just ask for a room; explain the specific deliverables, like a set of 4K Reels or a specific number of high-res images, and provide links to similar successful campaigns you’ve run.