Travel collabs in Italy
12 live collabsTour operators, hotels and brands across Italy — every brand running a creator program right now.
Crown ToursVerifiedBrand · Rome · campaigns2open collabsFood Lover TourTour operator · Rome · affiliates
1open collabGenerator HostelsHotel · Rome · always open
1open collabKempinskiHotel · always open
1open collabMy Boutique HotelBrand · Milan · always open
1open collabPalace ResortsHotel · Arese · always open
1open collab
Creator collaborations in Italy
Italy is one of the easiest places to build a portfolio because the market is mature and knows exactly what they want from creators. Whether you’re looking to secure luxury stays at properties like Kempinski or Palace Resorts, or you’re ready to document guided experiences with Food Lover Tour and Cookly, there is a clear appetite for content here. Most brands are looking for a mix of high-quality reels, static imagery for their social channels, or long-form blog features.
Expect a blend of compensated stays and experience-based trades. If you have a specific niche, lean into it; brands like Secret City Trails or Rolling Rome Segway Golf Cart value creators who can genuinely weave their tours into a larger narrative. The key to landing these is showing them how your style fits their existing brand aesthetic—don't just send a generic media kit, show them you understand the Italian travel scene.
Frequently asked questions
Are these collaborations mostly trade or paid?
It depends on your reach and engagement. Most hotels like Kempinski or Generator Hostels are open to media stays, while specialized tour operators often look for content creation trades. Always outline your specific deliverables in your pitch.
Do I need a huge following to get accepted by these brands?
Not necessarily. Niche creators with high engagement and strong visual portfolios often outperform accounts with larger, inactive followings. Brands prioritize content quality and audience relevance over pure follower counts.
What should I include in my pitch for an Italian hotel?
Highlight your specific content plan. Mention if you can provide Reels, high-res photos for their website, or a dedicated blog post. Showing you understand their brand voice is more important than just linking your profile.
How far in advance should I reach out for a collab in Italy?
Plan at least 4-6 weeks out. Italian hospitality brands often lock in their marketing calendars early, especially during the peak summer and shoulder seasons.
Can I apply to multiple brands in one city?
Yes, but be strategic. If you're planning a trip to Rome, coordinating with a hotel like Palazzo Firence and a local tour provider like Rolling Rome can create a more cohesive travel story for your audience.