5 live collabsBrands, tour operators and hotels across Venice — every brand running a creator program right now.
Venice is a goldmine for creators who focus on slow travel, luxury aesthetics, or culinary storytelling. Rather than fighting for engagement on generic canal shots, you can build authority by partnering with brands that offer high-value experiences. We’re seeing a shift here toward creators who provide actual utility—think video guides on how to navigate local food culture or aesthetic hotel walkthroughs that help travelers plan their stay.
Most active brands in the city are looking for high-quality vertical video or blog features that offer a deeper look than the usual tourist trail. Eating Europe is a standout for food content, while partners like Generator Hostels and My Boutique Hotel cater to the influx of mid-to-high-end travelers. Compensation here often leans toward full-ride stays or complimentary expert-led tours, which are perfect for padding your itinerary with premium content without draining your budget.
It's a mix. Most hospitality brands in Venice prefer trade-for-stay or trade-for-tour agreements, but as your portfolio grows, brands like Eating Europe are open to negotiating paid deliverables for specific campaign goals.
Brands want content that proves they provide a unique perspective. Think 'hidden gem' food spots with Eating Europe or a 'day in the life' style vlog at a boutique hotel that helps followers visualize the Venice experience.
Not necessarily. Smaller, high-engagement accounts that specialize in travel tips or authentic Italian culture often have a higher success rate than larger lifestyle accounts that don't have a travel-focused audience.
Venice gets booked up fast. Aim to pitch 6 to 8 weeks before your travel dates, especially if you're planning to visit during the shoulder seasons when these brands are most focused on marketing their availability.
Yes, but be transparent. If you're staying at a hotel and doing a food tour, let both brands know so you can plan your schedule around your coverage obligations without burning yourself out.