3 live collabsBrands and hotels across Chengdu — every brand running a creator program right now.
Chengdu is a dream for creators who focus on slow travel, food, and high-end aesthetics. Brands here are shifting away from mass-market tourism, instead favoring authentic storytelling that highlights the intersection of modern luxury and deep-rooted tea culture. If you have a solid engagement rate and can showcase high-quality visuals, you will find a receptive audience here.
Most partners in the city, like Angsana or the Shuyanfu Dinner Show, prioritize content that fits a polished, lifestyle aesthetic. Compensation packages typically lean toward fully covered luxury stays and exclusive access, though paid campaigns are becoming more common for creators who can prove their audience actually visits the spots they feature. It is a smaller market than Shanghai, meaning you can often secure higher-value perks if you pitch your specific creative angle well.
While speaking Mandarin is a major plus, many premium hotels and international-facing brands have English-speaking marketing teams. If you don't speak the language, prepare a clear media kit in English and consider using a translation app for your initial emails.
Brands here look for 'lifestyle' content—think hotel room tours, tea house experiences, and high-quality cinematic shots of traditional architecture. Avoid overly chaotic travel vlogs; lean into refined, aspirational storytelling.
It varies. Expect a mix of luxury trade-outs (free stays and tickets) and paid campaigns. If you have a highly engaged audience, don't be afraid to lead with your rate card, especially if you are providing high-end video assets.
Pitch at least 4-6 weeks before your arrival. The spring (March-April) and autumn (October-November) are peak travel seasons in Sichuan, so competition for spots is higher during these windows.
Most Chengdu-based brands will want to repost your content on their own social media channels. Clarify if they intend to use your footage for paid advertisements, as that should command a higher fee than simple social media usage.