Travel collabs in China
14 live collabsHotels, tour operators and brands across China — every brand running a creator program right now.
Creator collaborations in China
China is shifting from a bucket-list destination to a creator’s playground, and the brands here are finally catching up. Whether you’re looking to curate high-end hotel content or document adventure-heavy itineraries, there are 14 active opportunities currently scouting for partners across 24 cities. Brands like Four Seasons and Banyan Group are prioritizing creators who can showcase their luxury properties, while groups like Exodus and Boundless Adventure are looking for people who can actually capture the grit and scale of local exploration.
Most of these partnerships are built on trade-for-content, covering your accommodation, dining, or full tour costs. If you’re working with a DMO like Hainan Tourism, you’re looking at a structured press trip model, while independent hotel groups often favor a more flexible, creative-led pitch. Make sure your portfolio showcases high-quality vertical video or aesthetic photography, as Chinese properties are leaning heavily into platform-specific visual storytelling right now.
Frequently asked questions
Do I need a Chinese Visa to work with these brands?
Yes. Most brands will require you to secure a valid visa before they confirm any collaboration. Ensure you clarify whether the brand provides invitation letters for your application.
What is the typical deliverable expectation for hotel stays?
Expect a mix of platform-native short-form video (Reels/TikTok) and high-res stills for the brand’s own marketing use. Always confirm if they expect raw files or edited content before you arrive.
Are these collaborations paid or trade-based?
The majority of hotel and tour opportunities here are trade-based, covering your stay, meals, and excursions. Some DMO-level collaborations may offer honorariums for specific campaigns.
How should I structure my pitch to Chinese properties?
Be specific about your travel dates and exactly which of their locations you’ll be in. They value creators who can link their content to specific properties, so show that you understand their unique aesthetic.
Should I be posting on platforms other than Instagram or TikTok?
If you have a presence on platforms like Little Red Book (Xiaohongshu), highlight it. It is the gold standard for travel inspiration in China and brands will prioritize you if you have a foothold there.