3 brands
3 opportunities
Right now in China, you've got hospitality brands actively looking for creator partnerships. Dusit Hotels Collabs and boutique properties like My Boutique Hotel are the main players here, plus experiential brands like Shuyanfu Dinner Show. These aren't massive volume programs — the opportunities listed are pretty selective, which usually means better negotiating power on your end.
Compensation tends to vary depending on what you're offering. Hotel collabs often work as stays-in-exchange-for-content, sometimes with cash components if you've got solid engagement numbers. Dinner shows and experience brands usually want guaranteed reach and engagement metrics before they commit. Don't expect huge payouts, but the tradeoff is you get premium experiences that convert well for your audience.
One thing to know: China's content landscape is different from Western markets. If you're posting to Instagram or YouTube, brands here are used to that. But if you're also cross-posting to Xiaohongshu or other domestic platforms, that becomes way more valuable — mention it when you apply. The brands listed here seem comfortable working with international creators, so if you're based outside China but have an audience that travels, that's actually a selling point.
Not necessarily. Most international hospitality brands (like Dusit) have systems to pay creators without requiring formal registration. Pay attention to the payment terms in the collab brief — they'll usually handle it through PayPal, Wise, or direct bank transfer. Smaller boutique properties might ask more questions, so clarify before you commit.
Usually 5-8 posts (mix of Instagram feed, Stories, Reels), some video B-roll, and honest captions. They want aspirational shots but real-feeling content — overly polished content doesn't perform as well. If you're doing a multi-day stay, they might want 2-3 posts during the stay and a few more after you leave.
Hospitality brands in China typically respond within 1-2 weeks. Smaller experience brands like dinner shows might take longer (2-3 weeks) since they're usually handling partnerships directly rather than through an agency. Follow up politely after 10 days if you don't hear back.
Yes, especially for smaller boutique hotels and experience brands. They care more about engagement rate and audience relevance than follower count. If you've got 10k followers but they're travel-focused and highly engaged, you're competitive. Niche audiences actually perform better for these brands.
There's usually room to negotiate, especially if you're bringing real value (engaged audience, strong portfolio, cross-platform reach). Start by being clear about what you can deliver — specific content pieces, posting timeline, audience demographics. If a brand proposed something too restrictive, ask what flexibility exists. Worst they say is no.
