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When reaching out, focus on providing a clear media kit, your audience demographics, and a specific proposal on how your content aligns with the tour operator's brand identity and travel offerings.
Short-form vertical video (Reels or TikToks) showcasing authentic street food experiences, hidden gems, and high-quality photography of landmarks perform exceptionally well for Hanoi-based tour operators.
Many tour operators prioritize engagement and content quality over follower counts. Micro-influencers with a niche, highly-engaged travel audience are often just as valuable to brands as larger accounts.