3 brands
4 opportunities
Vietnam's collaboration market is split pretty clearly: you've got hospitality brands like Dusit Hotels looking for creators to showcase their properties, and tour operators (Intrepid Urban Adventures and WOLO) actively recruiting for experience-focused content. Right now there are 4 open opportunities across the country, so this isn't a saturated market — which means less competition for the deals that are live.
Compensation in Vietnam typically runs the middle ground. Hotel collabs usually mean free or discounted stays plus some payment depending on your reach and deliverables. Tour operator partnerships often blend hosted experiences with creator fees, especially if you're committing to consistent content (reels, stories, blog posts). Most brands here are sophisticated enough to understand creator economics, so they're not asking for exposure-only deals.
One thing worth knowing: Vietnam's creator scene is still growing compared to Thailand or Bali, which actually works in your favor if you have even moderate engagement. Brands here are serious about partnership terms and timelines — you're less likely to encounter vague briefs or last-minute cancellations.
With brands like Dusit Hotels, you're usually looking at paid stays (sometimes heavily discounted, sometimes fully comped) plus a creator fee that scales with your follower count and engagement rate. Expect anything from $500–$3K depending on deliverables (usually 5–10 pieces of content across platforms). Always clarify upfront whether the accommodation cost is being deducted from your fee.
Both exist, but it depends on the operator. Intrepid Urban Adventures and WOLO typically structure collabs as 2–7 day hosted experiences where you pay nothing and they get content rights. They usually want 15–20 pieces of content (stories, reels, carousel posts, possibly a blog article). Payment on top of the hosted trip varies by creator tier.
No to both. Most brands here work with international creators — that's actually the point. They want you to introduce Vietnam to your audience. English is standard for brand communication. That said, if you speak Vietnamese or have a Vietnam-based audience, brands will pay attention to that.
Usually 2–4 weeks if everything's approved. Hotels move faster (1–2 weeks to confirm dates), while tour operators sometimes need more lead time for logistics. Always ask about content deadlines — some brands want posts within 48 hours of your stay; others give you 2 weeks. Get it in writing.
October–March is peak travel season in Vietnam, so expect more collab opportunities then. April–August is slower but not dead. Brands are usually planning campaigns 6–8 weeks ahead, so if you see an opportunity live in September, it's likely for November–December travel dates.
