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To pitch a hotel, prepare a professional media kit that outlines your audience demographics, engagement rates, and previous brand work. Reach out directly to the hotel's marketing or communications department with a clear proposal on the value you can provide.
Hotels typically look for high-quality photography and video content (such as Reels or TikToks) that showcases their room interiors, dining facilities, pools, and proximity to local attractions in Santa Cruz.
While high follower counts are beneficial, many hotels now prioritize micro-influencers with highly engaged, niche audiences. Focus on your engagement rate and the quality of your aesthetic rather than just your total follower count.