4 live collabsBrands, dmos and hotels across Austria — every brand running a creator program right now.
Austria is moving away from the old-school press trip model, shifting toward direct creator partnerships that actually reward your audience engagement. You’ll find a mix of DMOs like Linz Tourism looking for fresh content angles, and private operators like Wolfy’s Adventures who need high-energy video content for social channels. Most of these brands aren't just looking for a tag; they’re looking for high-quality storytelling that fits your specific niche.
Expect a blend of trade-based deals and paid retainers depending on your reach and engagement stats. Romantik Hotel Group is a great entry point if you specialize in luxury lifestyle or slow travel, as they frequently sponsor stays and on-site dining for content creators who can showcase their properties properly. Whether you’re a photographer or a short-form video expert, the Austrian market is currently hungry for creators who can make their historic cities and alpine regions feel contemporary.
Not necessarily. Brands like Wolfy's Adventures prioritize creators who demonstrate high engagement and a clear aesthetic that aligns with their target market, rather than just raw follower counts.
It varies. While some opportunities are trade-based (stay in exchange for content), brands like Romantik Hotel Group are increasingly open to paid partnerships if you have a solid media kit and can prove your ROI.
Focus on the 'why'—show them a specific content plan or a unique angle on the city they haven't seen before. They want creators who can help them stand out from the typical Vienna or Salzburg narrative.
Have a media kit that includes your audience demographics, recent high-performing content links, and your typical rates. Brands in Austria appreciate professional, data-backed pitches.
Yes, most tourism-facing brands in Austria are highly accustomed to working with international creators and conduct their partnerships in English.