2 live collabsTour operators and cruises across Iceland — every brand running a creator program right now.
Iceland is a high-cost destination, so the best way to make a trip profitable is to secure partnerships that cover your logistical expenses. We're seeing a shift here toward experiential trade, where brands like Rent.is and Under30experiences offer hosted tours or camper van rentals in exchange for high-quality social coverage and library content for their marketing teams.
For creators targeting a luxury or lifestyle audience, Virgin Voyages is also active in the region. These opportunities are generally performance-based or trade-heavy, meaning you’ll want to have a clear media kit ready that highlights your engagement rates and past travel content. Focus on pitching how your storytelling aligns with their specific tour schedules rather than just sending a generic inquiry.
Most travel-related collabs in Iceland are value-in-kind, meaning you get the tour, rental, or cruise covered. However, if you have a niche audience or a high conversion rate, many of these brands are open to discussing flat fees for specific deliverables.
They usually want high-res, authentic footage of the van or tour experience that doesn't feel like a hard sell. Think 'day in the life' vlogs, high-quality carousel posts, and vertical video for Reels/TikTok.
Not necessarily. These brands value high-quality storytelling and a portfolio that shows you can actually operate well in Iceland's unpredictable weather. If your engagement is high and your aesthetic matches their brand, you have a solid shot.
Iceland is a seasonal beast. Reach out at least 2-3 months before your trip. Brands fill their media calendars quickly, especially for the high summer season.
It depends on the partner. If you're working with a company like Rent.is, your transport is the product. For cruise lines or remote tours, you'll likely need to handle your own flights to Reykjavik or the port.