7 live collabsTour operators, brands and hotels across Toronto — every brand running a creator program right now.
Toronto is a heavy hitter for creators who balance urban lifestyle content with high-end travel features. You’ll find a solid mix of partnerships here ranging from boutique accommodation stays at Germain Hotels or Union Hotel to local experience-based content like the Underground Donut Tour or mystery picnics with AmazingCo. Whether you’re a food vlogger, lifestyle influencer, or travel photographer, the brands here are actively looking for fresh eyes on their offerings.
Most collabs in this market lean toward media stays and complimentary experience tickets, but expect to see clear expectations regarding deliverables for destination-level promos through groups like Destination Canada. If you have a solid engagement rate and a focus on high-quality storytelling, this city offers a clear path to building a portfolio that transitions from one-off stays into long-term brand relationships.
It’s a mix. Hotels and tour operators typically offer gifted stays or experiences in exchange for content, while larger DMO-led campaigns or corporate partnerships often include a flat fee. Check the specific requirements in each application link.
Not necessarily. Many brands are looking for creators visiting from other hubs to showcase the city to an external audience. Just make sure your pitch mentions your travel dates and how your specific audience aligns with their target demographic.
Focus on the value you bring to their property. Mention the specific social channels you’ll use, the expected reach, and how your aesthetic complements their brand identity. Always link to your best-performing travel content.
Summer is peak season for events like the URBANOVA FESTIVAL, but fall and winter provide great opportunities for indoor-focused content like food tours and hotel cozy-stay packages. Pitch according to the season of the experience.
Absolutely. It’s common practice to stack collabs when visiting a city. Just be transparent with each brand about your schedule so you don't over-promise on deliverables or double-book your time.